Over the past several years, the luxury experience has changed considerably. Instead of focusing on buying "things," the millennial audience, in particular, has shifted to using the bulk of their purchasing power on experiences. They want to live big, live well, and enjoy the experiences that are offered to them--including the way they eat their meals. 

Eating out at a restaurant, any restaurant, is an escape for most people. It might be a way of avoiding long lines and fluorescent lights at the grocery store. It could be an hour away from the office and the boss and the clients. It is freedom from preparing a meal. It is the luxury of being served by someone else. It is because of this desired escape when eating out that diners desire a seamless experience.

In today's mobile world, guests are still waiting to pay after they have been at the restaurants for 30-90 minutes. That system is broken. Imagine you arrive at your destination in an Uber car and wait 5-10 more minutes to pay. That would cost Uber money and cost people time and negatively affect the experience.